ITC Hiring Marketing, Media MBA: Check More Details

Overview

ITC is hiring well-qualified and prosperous candidates for the post of Manager – Intergrated Media at their Bangalore, India.

To complete details for this job are as follows

Role and Responsibilities

Media Strategy

• Finalize media strategy in coordination with media agency and ensure adherence to budget.

Media Planning

• Work with media agency to arrive at the right plan in terms of media mix, target market, deliveries & spends
• Monitor execution as per the agreed proposal periodically
• Review outcomes and establish regular reporting mechanisms for the brand team
• Tracking Brand health, competition, and Media landscape changes and discussing with the Media Manager & Brand team.
• Reporting on Annual Plan vs. actual execution.
• Media intelligence and reporting.
• Monitor the Agency’s deliverables and report to the Media Manager.

Media Innovations

• Generate innovative media solutions and guide partners for smooth execution.
• Monitor & Measure outcome results on innovations.

Requirements:

Experience and Educational qualification

• Working knowledge of media planning of TV, Print, Radio, and Digital.
• Knowledge of consumer behavior
• Knowledge of marketing fundamentals like positioning strategy, brand building, brand engagement, etc.
• Knowledge of the latest media trends
• MBA (Marketing/Media)
• Candidate should have 3-4 years of experience in media planning and execution.
• Experience in Multiple streams of Media (Planning, Buying, Digital content) are added advantage.

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