Job Opportunity for Graduate at BCG

Overview:

BCG is hiring an experienced Knowledge Analyst at their Gurugram location. As a Knowledge Analyst (KA) within Knowledge Team in India, you will work in a growing global team, providing consumer research expertise and insights whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues.

The complete details of this job are as follows:

Roles and Responsibilities:

The Ideal Candidate should be able to:

• Additionally, you will support the team in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the topic/sector, in conjunction with business leaders, supporting marketing efforts, conferences and publications.
• You will also own daily basis support workflow, activities, and output of the CCI team, supporting teams on ad hoc requests and deliver on need ensuring highest quality responses
• You will provide analytical services (e.g. qualitative and quantitative data analysis, comfortable with SPSS and data analytics techniques such as Segmentation, Regression, Cluster, etc.)
• You will also help design and execute qualitative research studies – discussion guide preparation, moderation of in-depth interviews and focus group discussion, field work management, agency management, etc.

Eligibility Criteria:

• Solving client problems through formulating relevant research and/or analytical approaches in your area of expertise
• Codifying knowledge and maintaining assets and tools for consumer insight based on different client contexts
• Communicating with senior stakeholders, in a credible and confident way
• Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Ability to navigate complexity and ambiguity

Preferred Education and Experience:

• 1-3 years of working experience in consumer research firms, or experience with other companies / firms focused on consumer insights
• Bachelor/Master degree from a reputed university with demonstrated academic achievements
• Expertise in primary market research for both quantitative and qualitative methodologies, in both B2B and B2C environments
• Experience in questionnaire and interview guide development
• Expertise in statistical techniques – quantitative data modelling, Regression, MaxDiff and TURF analysis, Clustering models, customer segmentation analysis amongst other prominent quantitative techniques
• Exposure to different qualitative research techniques: focus group (offline and virtual), in-depth/expert interviews, ethnography etc. is an added advantage
• Adept at analyzing and interpreting data to identify patterns and solutions, including from surveys and focus group transcripts
• Proficiency with MS-Office Suite, SPSS and exposure to any other data analysis tools
• Hands-on experience of MR-specific programming and visualization tools is an added advantage
• Good understanding of working with online panels
• Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment

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