B2B Marketing Lead Vacancy at PhonePe

Overview:

PhonePe is hiring an experienced B2B – Marketing Lead at their Bangalore location. You will do product Marketing Strategy: Own the local maxima for PhonePe Ads and define and execute roadmap for building awareness & recall for PhonePe Ads with cross-collaboration with sales, marketing and product teams.

The complete details of this job are as follows:

Roles and Responsibilities:

• Market Landscaping and Research: Talk to customers/advertisers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
• Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole
• Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
• Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demos.
• Enable sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnels
• Intelligence: Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence

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