Flipkart Partners with Axis Bank and PayU to Enable Biometric Payment Authentication:

Flipkart Partners with Axis Bank and PayU to Enable Biometric Payment Authentication Flipkart has teamed up with Axis Bank and PayU to make online payments easier and faster by using biometrics like fingerprint or face recognition instead of OTPs. Currently, Flipkart has added an option in its app, PayU processes the payment in the background, and Axis Bank confirms your identity using your phone's biometric security. Since everything is connected directly to your phone, there is less risks of SIM-swap fraud and most importantly, it makes payments safer.

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Primary Goal of Biometric Authentication The main aim is to fix common problems with OTPs, like delays, failed transactions, or users not getting the code at all. With biometrics, payments become quicker and smoother, while also improving security. This change comes as digital payment fraud in India has been increasing, and regulators like the Reserve Bank of India are encouraging safer authentication methods. Vice president of Flipkart said, "The integration of biometric authentication reflects our commitment to building safety into consumer payments while delivering a seamless experience."

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UPI is evolving in a similar way This shift isn’t just happening with cards. In UPI apps like PhonePe, ICICI Bank, and CRED, users can now approve smaller payments (up to Rs 5,000) using their fingerprint or face instead of a PIN. For higher amounts, entering a PIN is still required to add an extra security.