H.M Hiring Graduates: Check Requirements

Overview:

H.M is hiring an experienced Web Analyst at their Bangalore location. You are responsible for driving the behavior analytics competence within the e-com team, acting as an expert user of SQL querying and extracting data from DEP.

The complete details of this job are as follows:

Roles and Responsibilities:

The Ideal Candidate should be able to:

• Responsible for full funnel web analytics per market across all owned digital transactional channels (.com & app), by collecting and analyzing website performance data, traffic, conversion rates, bounce rates and user behavior to monitor trends and identify areas for improvement.
• Generate regular reports and dashboards, summarizing key findings and presenting actionable insights to the regional digital team and other stakeholders. You support in planning, execution, and drive evaluation of A/ B and multivariate testing to evaluate the impact of changes to the website, helping to optimize features, content, and user pathways for maximum conversion.
• You perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups, including product performance and customer experience; implementing tagging and tracking solution to ensure accurate data collection and main data integrity across various digital platforms and channels.
• Expert user for SQL and data enablement platform, point of contact for the global teams and regional digital team during data transformation and leads upskilling of the regional digital team.
• Collaborate with customer activation and marketing team, ecommerce leads, and experience leads in tracking the effectiveness of online campaigns, ROAS, performance of products and categories and customer behavior, recommending executional adjustments to improve sales, inventory management, and develop best practices.
• Please click here for complete role description

Qualifications

• To be successful in the role of Web Analyst, you should have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You should have a broad ecommerce knowledge and commercial experience that understands the total picture from customer demands on our offers.

What you need to succeed:

• Data science, statistic, economics, marketing or business degree/relevant qualifications.
• Strong analytical and quantitative skills and experience (about 3 to 5 years) to interpret data, identify patterns and derive actionable insights; proficient in data analysis tools and platforms including Google Analytics, Adobe Analytics, advanced Excel skills, and PowerBI.
• Deep understand of A/B testing methodologies and experience in conducting experiments to optimize website elements; is familiar with web technologies and tracking implementations, including tagging, pixels and cookies.
• Strong business acumen with a deep knowledge of ecommerce trends, digital marketing strategies and user experience principles.
• Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.

Additional Information

• This is a full-time position, reporting to the Regional Head of Digital Experience & Commercial for India.
• This position is based at the Office in Bangalore, Karnataka, India.
• Apply by sending in your CV in English as soon as possible, but no later than May 08, 2024. Due to data policies, we only accept applications through career page.

Disclaimer: The Recruitment Information provided above is for informational purposes only. The above Recruitment Information has been taken from the official site of the Organisation. We do not provide any Recruitment guarantee. Recruitment is to be done as per the official recruitment process of the company or organization posted the recruitment Vacancy. We don’t charge any fee for providing this Job Information. Neither the Author nor Studycafe and its Affiliates accepts any liabilities for any loss or damage of any kind arising out of any information in this article nor for any actions taken in reliance thereon.