Hero Hiring Graduates, MBA

Overview

Hero Honda is hiring an experienced Market Research at their Delhi location.

The complete details of this job are as follows:

Roles and Responsibilities:

• Develop customer, industry, and market insights to drive thought leadership and innovation in 2W segment
• Garner consumer insights to feed into product strategy (for existing and new product development)

A Purpose Driven role for you

• Conduct & lead market and consumer surveys (product, sketch and pricing clinics, new category and market exploration, current market and product diagnostics, feature pricing/conjoint)
• Identifying shifts/trends in consumer behavior and preferences through category need understanding, impact of macroeconomic trends and other relevant sources (like historical sales data mapping) that unlock growth
• Identify potential white spaces in 2W segments that feed into long term product plan
• Leverage existing studies i.e. U&A, IPF, MQS to guide product initiatives

A Day in the Life:

• Decoding the voice of customer to clearly understand what they intend – say – mean – want.
• Translating voice of customer into business actions
• Giving a consumer centric thought process to colleagues from non-consumer-facing functions
• Academic Qualification & Experience
• Graduate + MBA (marketing or consumer strategy) – background in psychology or analytics will be a positive
• 6-8 years of experience in the consumer insights roles at organizations that have a strong product focus or have worked with such
  organizations as a research partner from reputed agencies.

Technical Skills and Knowledge

• Understanding of qualitative and quantitative methodologies
• Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives
• Strong analytical skills (problem solving acumen), ability to distil insights & propose relevant recommendations
• Preferably a mix of client side & agency side. 1-2 years of working on the client side (in MR/CMI role) with exposure to both adhoc &
  continuous researches would be an advantage.

Behavioral Skills:

• Strong collaborator who can work and communicate with a wide range of stakeholders
• Effective and impactful communication & relationship skills including the ability to collaborate cross-functionally both up & down within
  the organization

Presentation skills

• Strong team player, yet good level of independence
• Passionate to go beyond the obvious
• Creative, inquisitive
• Strong Excel and database manipulation skills, financial and statistical analysis skill

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