Graduate Vacancy at Cambridge University Press

Overview:

Cambridge University Press is hiring an experienced Marketing Analyst and Program Manager at their Delhi location. You will be analyzing Sales Funnels and Customer Intent for multiple products and business verticals and reporting on Marketing KPIs arising out of off line and on line initiatives such as  leads, conversion rates, event outcomes, social media engagement.

The complete details of this job are as follows:

Roles and Responsibilities

• Budget Management and tracking marketing costs, ROIs and ROEs and  budget distribution, design governance models
• Conduct competitive research, analyze benchmarking data and market opportunities and gather market intelligence
• Design and implement market & consumer surveys.
• Develop program assessment protocols for marketing initiatives for evaluation & continuous improvement, analyzing risks.
• Work closely with project sponsors and cross-functional teams to monitor scope, deliverables, required resources, work plan, and execution deadlines
• Database management & analysis
• Prepare presentations and marketing reports for various marketing initiatives & campaigns
• Managing communications, project updates, and  knowledge shares with all stakeholders.

What they are looking for

• Bachelor’s degree in statistics, mathematics, or marketing
• 4+ years of experience working as a marketing analyst or equivalent and carrying out the tasks as defined in the job purpose.
• Possess Excellent verbal and written communication skills in addition to research, analytical, and data interpretation skills.
• Good knowledge of analytical software such as SAS, SPSS, Google Analytics, WINDBS, Salesforce, HubSpot, MS Office, Survey Tools and CRM programs
• Excellent organizational skills, Time Management and analytical skills, with attention to detail
• Ability to translate complex concepts and methodologies into easily understandable language

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