Job Opportunity for Graduates at Pepsico

Overview:

Pepsico is hiring an experienced Demand Accelerator – Insights Analyst at their Hyderabad location. You will support European Demand Xcellerator team on Shopper, consumer and Market Insights Identification of potentials from retail and household panel data at channel and customer level and development support in End-to-end Insights creation to fuel Execution strategies.

The complete details of this job are as follows:

Roles and Responsibilities:

The Ideal Candidate should be able to:

1.Analytics

• Presentation support for customer meetings (e.g. coming from both structural performance reports and shopper research projects)
• Support in the development of internal presentations of the execution strategy, the joint business plan, strategic customer planning, DX playbooks
• Support End-to-End insights creations

2.Reporting

• Own and consolidate strong performance reports on Shopper behavior, including different data sources and reports
• Produce standardized ad-hoc data requests (e.g. provide performance data for international account planning, market share updates)
• Collect historical retailer data: external (e.g. market share, purchase of new stores..) and internal (e.g. scanner data for some customers
• Preparation, maintenance and analysis of reports (market shares, shipments, IRI/Nielsen, GfK, business performance, sales figures, historical growth/CAGR, consumer KPI’s etc.) as well as support in the preparation of the category plan

3.Budget Tracking

• Project Management Reporting
• Support SI Lead and executed deep dive Shopper Insights researches with external agencies

Qualifications

• Successfully completed business management university studies / degree (University / University of Applied Sciences) or comparable education
• At least 2 years of professional experience in the FMCG branded goods industry, in category management or shopper marketing
• Strong analytical skills & experience in project management
• Affinity with commercial project and customers
• Prefference for Consumer Insights knowledge
• Good knowledge of MS Office (Excel, Word, Powerpoint, Outlook)
• Experience in interface functions in marketing or sales
• Experience in the application of shopper and retail market research tools (e.g. GFK SimIT)
• English language skills: basic (verbal/written) or intermediate

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