LIC launched MyLIC and Super Sales Saathi apps, which made it easier for customers and agents to manage policies, make payments, and access services in a faster, simpler, and paperless way.
Kashish Bhardwaj | Apr 16, 2026 |
LIC Launched MyLIC and Super Sales Saathi Apps to Facilitate Insurance Services in India
Life Insurance Corporation of India (LIC) has launched two new mobile apps for its customers and agents, MyLIC and Super Sales Saathi. These apps were launched by Shri M. Nagaraju, Secretary, Department of Financial Services, Ministry of Finance, in Mumbai. On this occasion, the CEO and MD of LIC, Shri R. Doraiswamy, and other senior officials were also present.
LIC has more than 26 crore (260 million) policies across the country. In such a situation, the aim of these new apps is to make services easier, faster, and digital so that both customers and agents can get better facilities.
What does the MyLIC app do?
MyLIC app is specially designed for customers. It offers many features in one place, such as the following:
The purpose of this app is to reduce paperwork and provide customers with the facility to manage their own policies.
Who is the Super Sales Saathi App for?
This app is designed for LIC agents and field staff. In this, many digital tools have been given to them to make their work easier:
Both these apps are built on LIC’s DIVE (Digital Innovation & Value Enhancement) platform. Its objective is to create a secure and simple digital system for customers, agents, and employees. This step of LIC is a big effort towards making insurance services digital and easy. This will provide fast, transparent, and convenient services to both customers and agents.
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