Myntra Hiring Graduates, MBA: Check More Details

Overview:

Myntra is hiring an experienced Associate – CRM (Retention Marketing) at their Bangalore location. CRM (Customer Relationship Management) Team is responsible for managing the key communication channels (Notifications, SMS, Email, WhatsApp etc.) for Myntra. The team works with multiple stakeholders across Creative, Category, Customer, and Monetization charters to deliver relevant targeted communication and drive user traffic to Myntra platform.

The complete details of this job are as follows:

What will you be doing:

Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns

Monitor performance of each channel – Notif, Email & SMS and customer cohorts and take surgical actions

Perform deep-dives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels

Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels

Track marketing metrics and trends, like conversion rates and web analytics.

Publish periodic reports and prepare decks for reviews with Senior Management

Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met

Conduct market research to follow trends and competition

Top of Form.

Qualifications for this Job:

3-5 years of experience with at least 2 years of experience in CRM/Digital Marketing operations

Technical expertise with CRM and analytical systems

Knowledge of online marketing methods and best practices

Solid background in customer acquisition/retention strategies is a plus

Efficient project and people management skills

Good communication and presentation skills – Written and Verbal

Bachelors/ MBA from premier institutions

To apply for this job, visit official website

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