Novartis Hiring Experienced Senior Analyst- Digital Analytics

Overview:

Novartis is hiring Senior Analyst- Digital Analytics at their Hyderabad, India Location. In this role, “Digital Analytics Specialist role will be a part of the business analytics team who will be handling end-to-end campaign analysis, including landing page performance from the campaign. Subsequently, analyze data, prepare insightful reports and present the findings to campaign owners and teams. An apt candidate for this role would be someone with an in-depth understanding on social media metrics, website analytics, able to analyze large volumes of data, generate important visualizations, and communicate takeaways to senior team members through power point reports and presentations.

The complete details of this job are as follows:

Roles and Responsibilities:

• Proactive communication with collaborators to capture campaign measurement objectives.
• Drive conversations on measurement and analysis perspectives to evolve as a trusted partner to stakeholders
• Build measurement framework(s) to define measurement methodology, identify measurement KPIs relevant to campaign goals
• Extract data/ metrics from social media ad platforms or Sprinklr, analyze extracted data, measure campaign performance, generate insights to facilitate decision making and present findings through powerful illustrations and visualizations
• Analyze data from Google Analytics to close campaign performance measurement loop
• Act as a consultant by connecting the dots – Connect inferences from various channels to depict a comprehensive measurement approach and analysis.
• Work with the broader team in collaborating across various channels and teams

Eligibility Criteria:

• Should have 5+ years of Social Media Analytics experience is required in leading projects by proactively driving strategic conversations pertaining to campaign planning and analysis.
• Strong understanding on marketing funnel and closed-loop marketing approach.
• Exposure on website measurement and analytics – Google Analytics be familiar with metrics on Universal Analytics.
• Ability to translate thought processes into effective visualizations through presentations.
• Strong analytical reasoning abilities, intellectual curiosity, intuition for business, and creativity in problem solving
• Understand principles of Data management, Digital Analytics, Social Media Performance measurement, and Insights generation
• Proficient in analyzing complex data set for both planned and ad hoc analysis.
• Detail oriented and committed to producing high-quality work and delivering
  results
• Passion for customer service and relationship building and ability to collaborate in a constructive manner with others in a dynamic working environment
• Strong written and verbal communication skills as well as solid presentation skills, proven analytical and data driven mind-set

Desirable Requirements:

• Basic/ Intermediate knowledge on other digital marketing channels such as Paid Search, SEO, Display Ads, Programmatic Ads would be an added advantage

Disclaimer: The Recruitment Information provided above is for informational purposes only. The above Recruitment Information has been taken from the official site of the Organisation. We do not provide any Recruitment guarantee. Recruitment is to be done as per the official recruitment process of the company or organization posted the recruitment Vacancy. We don’t charge any fee for providing this Job Information. Neither the Author nor Studycafe and its Affiliates accepts any liabilities for any loss or damage of any kind arising out of any information in this article nor for any actions taken in reliance thereon.