Chanel Hiring CRM & Data Lead: Check More Details

Overview:

Chanel is hiring an experienced CRM & Data Lead at their New Delhi location.

The complete details of this job are as follows:

Roles and Responsibilities:

• Drive a client-centric culture within all boutiques across 3-Divisions by championing effective client engagement and sophisticated client experience to enable retail teams to develop long lasting relationships with clients, and to ensure that the Brand is perceived as the
  Ultimate House of Fashion Luxury
• Seamless execution of client strategy & development in partnership with local retail, marketing & boutique teams to drive the full client journey
• Confirm needs for all CRM campaigns across 3 divisions (targeting, assets, planning)
• Responsible for and the key contact of the clienteling tools including the internal app for retail teams, ensuring application maintenance and a strong user experience; Implement the roll-out of our clienteling tools including the app at the POS, train our sales advisors accordingly
• Ensure seamless execution of CRM campaigns according to approved requirements
• Provide reports and learnings to enhance future campaigns and automation briefs
• Assist 360 customer journeys understanding via data analysis, findings, and concrete recommendations in line with the Marketing, CRM and Omni-channel strategy and objectives

Responsible for client data analysis

• Report on campaign performance, developing post-campaign analysis & client insights and regularly share successes and learnings
  Work with the Internal Agency team on developing advanced CRM practices
• Manage email marketing calendar; targeting and orchestration of all 1-to-many and 1-to-1 client communication campaigns across all touch points ensuring that the central guidelines are met
• Leverage VIC programme to design a dedicated path to our top tier clients
• Support the business review process to drive the achievement of business KPIs
• Provide planning and liaison support amongst local IT, regional IT, vendors, agencies and the division teams (local and regional)
• Work with Marketing to develop client gifting strategy and manage gift forecasting to ensure client needs are met
  Data
• Act as lead data stewards to review and validate the database accuracy and database maintenance
• Responsible for database growth; developing data capture opportunities and growing owned client data. Understand data flows and be the business stakeholder to improve client data integrations;
• Create programme to share understanding of the benefits of data capture with the retail team through training, regular communications, and reports
• Ensure client data alignment across touchpoints to maintain highest data integrity;
• Build in-depth knowledge of our client database and provide insights and recommendations to various stakeholders

What you can bring to the team…

• Minimum 5 years’ experience in relevant Data/CRM experience, preferably within the Digital/CRM agency
• Experience in salesforce.com technology, especially in the Marketing Cloud module or any other campaign management platform is a plus
• Experience in communication targeting & channel orchestration
• Operational excellence in CRM / lifecycle design
• Capability to contribute to brand equity by supporting the implementation of campaign communications
• Capability to articulate the digital client propositions for campaigns through clear communication
• Capability to understand the various methods of gathering, extracting, storing and cleansing related data as per data sourcing and preparation requirements set by data governance stakeholders
• Capability to apply various methods of descriptive analytics and reporting to display factual data analysis results on CRM campaigns
• Flexible and positive mindset to embrace changes and agility to adapt

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