Job Opportunity for Computer Science Graduates Vacancy at Target

Overview:

Target is hiring an experienced analyst performance & insights at their Bangalore location. As a Performance and Insights Analyst, you will report, track, and provide analysis for vendors and Roundel campaigns. This role will focus not only on in- depth analysis of the advertising campaigns but also keenly contributes to trend analysis, upsell opportunities, understanding of measurement methodologies, understanding data and analytics from various sources and making correlation to deliver a great guest experience.

The complete details of this job are as follows:-

Roles and Responsibilities:

The Ideal Candidate should be able to:

Provide mid-flight, ad hoc and end of campaign reporting for digital campaigns; consider past campaign performance, similar campaign objectives, and category benchmarks

Combining the individual recaps of the vendor to generate Quarterly/annual recaps and create category level insights

Identify the key-metrics, combine them with observations to translate into strategy/vendor insights, adding value to the overall plan

Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics and future plans to drive effectiveness

Stay updated with the over-all trend and guest behavior in the retail industry and being able to relate the results to derive market level insights

Ensure data accuracy, as well as reporting output quality control. Troubleshoot and identify root causes for data inaccuracy- manual v/s system errors

Identify, select and extract relevant data from various internal and external sources

Independently work on raw data sets into information fit for analysis.

Proactively recommend innovative ideas and opportunities.

Eligibility:

Minimum 3-7 years of experience in the domain.

Bachelor’s degree in a quantitative field (computer science, statistics or related)

Strong analytical and modeling skills, proficient at conceptualizing and implementing solutions to business problems.

Continuous drive to improve performance by deriving actionable insight from complex datasets.

Ability to judge and quantify results of advertising (i.e., understand true value of ROI, impact of results, compare actual results to benchmarks) and know what to do with this information (how to optimize placements, make recommendations etc.)

Exceptional attention to detail, organizational and analytical skills. Ability to multi-task and work within a rapidly changing environment.

Genuine curiosity with how things work; motivated, self-starter

Strong communication skills and desire to work in cross-functional groups; strong writing skills

Exceptional understanding of the digital measurement space, analytics tools/pixels

Expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst

Knowledge of ad serving, Ad Networks and overall landscape required. Familiar with reporting dimensions and metrics of various ad/reporting servers- DFP, DCM, FB ad manager, Criteo etc.

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