Job Update: Computer Science Graduates Vacancy at Victoria’s Secret

Overview:

Victoria’s Secret is hiring an experienced Senior Product Analyst – Digital Analytics at their Bangalore location. As a Digital Analytics Product Analyst, your role will be to leverage data and analytics to drive product enhancements and improvements. You will work closely with product managers, designers, and development teams to analyze user behaviour and identify opportunities for optimizing digital products, including websites, mobile apps, and other digital platforms. Your expertise in data analysis and understanding of user insights will be critical in shaping product strategies and delivering a seamless user experience.

The complete details of this job are as follows:

Roles and Responsibilities

Data Collection and Analysis:

• Implement and maintain digital analytics tools to collect data from various digital products.
• Collaborate with the front-end web development team to ensure the tracking is in place for the new enhancement.
• Analyze user interactions, behaviour flows, and engagement metrics to gain actionable insights into product performance.
• Identify key performance indicators (KPIs) to measure product success and user satisfaction.

User Experience Optimization:

• Collaborate with product owners to improve the user experience based on data-driven insights.
• Use analytics data to identify pain points and areas for enhancement within the digital products.
• Propose and prioritize product improvements to increase user satisfaction and conversion rates.

Data Analysis and Interpretation:

• Analyze digital data to identify trends, patterns, and key performance indicators (KPIs) related to user behaviour, conversion rates, marketing campaigns etc.
• Generate insightful reports and dashboards to present data-driven insights to stakeholders and decision-makers.
• Monitor and measure the performance of product enhancement efforts, website traffic, and user interactions to assess the effectiveness of product strategies.
• Prepare regular performance reports, highlighting key findings and recommendations for improvement.

A/B Testing and Experimentation:

• Plan, execute, and analyze A/B tests and other experimentation strategies to optimize product features and user experiences.
• Draw conclusions from test results and provide data-backed recommendations forproduct iterations.
• Data Reporting and Visualization:
• Create clear and insightful reports and dashboards to communicate product performance and recommendations to stakeholders.
• Present findings and data-driven insights to cross-functional teams and management.

Continuous Improvement:

• Stay up-to-date with emerging trends and technologies in digital analytics and product management.
• Suggest process improvements to enhance the effectiveness and efficiency of data analysis and product optimization efforts.

Requirements:

• Bachelor’s degree in Data Science, Business Analytics, Product Management, Computer Science, or a related field.
• Proven experience in digital analytics, product analysis, or a similar role.
• Strong proficiency in digital analytics tools such as Adobe Analytics, Google Analytics Mixpanel, Amplitude, or similar platforms.
• Knowledge of data visualization tools (e.g., Tableau, Power BI) to create impactful reports and dashboards.
• Familiarity with A/B testing methodologies and experiment design.
• Analytical mindset with the ability to draw meaningful insights from complex datasets.
• Understanding of user experience principles and their application in product development.
• Excellent verbal and written communication skills to collaborate with cross-functional teams and present findings to stakeholders.
• Detail-oriented with a passion for data accuracy and reliability.
• Strong problem-solving skills and the ability to work independently and as part of a team.
• Proficiency in programming languages like Python or R is a plus.
• Experience with SQL and data querying is beneficial.

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