Amazon’s Great Indian Festival Boosts Sales While Passing On GST Benefits to Customers of over Rs 100 Crore

Welcoming the new GST regime, the E-commerce platform Amazon shared that, during its ongoing Great Indian Festival, the ‘Great Savings Celebration #GSTBachatUtsav‘ helped sellers pass on over Rs 100 crore in GST savings to customers. These savings were available on items like appliances, fashion, daily essentials, and other eligible products.

The vice president of Amazon India, Saurabh Srivastav, said that Amazon has facilitated a smooth transition to the GST regime, starting from September 22, 2025. He also talked about the tools, auto update of tax codes, and training sessions, which have encouraged lakhs of sellers to apply the GST benefits for their customers.

The company said that recent GST cuts played an important role in boosting customer demand during this festive season. Many customers upgraded to high-value appliances, especially kitchen appliances, which saw a 50% increase. The air conditioner sales experienced a growth in double digits compared to last year. The Inverter battery sale was also doubled.

Many customers showed a strong interest in smart home entertainment and connected devices during the Great Indian Festivals. Within 48 hours, smart TVs with built-in Fire TV became top sellers. Among them, Xiaomi’s 55-inch QLED Fire TV was the No. 1 best-seller in the 55-inch TV category, while the Xiaomi 32-inch Fire TV ranked No. 2 in the 32-inch TV category on Amazon.

The everyday items like beverages, cooking oils, and cereals also saw strong growth, as the GST savings were passed on to customers, which was the main objective of this transition.

During the Amazon sale, the laptops and smart home products also experienced a strong demand. The iPad Air M3 sales are increasing by 300 times, MacBook Air M4 by 150 times, Samsung Galaxy Tab S9 by 430 times, and the Sony S20R Dolby Home Theatre is growing 196 times compared to regular days.

Premium food items also gained popularity, with berries and avocados growing 3X and 2X, respectively, while nut sales grew 21X.

In the lifestyle and fashion space, lab-grown diamonds saw a 10X rise year-over-year, Korean beauty products grew by 327%, and premium luggage sales went up by 94%. Apparel from brands like Calvin Klein Jeans (7X) and GAP (3X) contributed to a 2.5X increase in fashion sales.