Diwali Offers launched by Federal Bank

Federal Bank has launched its Diwali marketing. The campaign is a family celebration of unintentional vows made to make the next Diwali more memorable for everyone. The campaign highlights the significance of saving from childhood as a first step towards financial independence.

‘Bachane ki aadat bachpan se’ is a campaign centered on a young protagonist, Ishaan, whose ambitions are channeled by the support of his mother.

The campaign encourages a child to be confident in their ability to keep everyone’s commitments and to take action to make them a reality. His mother, who knows a thing or two about earning and saving, adds a recurring deposit to Ishaan’s ‘Diwali’ gift.

The campaign promotes Federal Bank savings accounts, recurring and fixed deposits, and credit and debit cards as tools for saving money or saving on other deals.

“Our protagonists have always been progressive, at ease with technology, cross-generational, and well represented by people from all walks of life.” In Bachane Ki Aadat Bachpan Se, the Mom, who appears to be a career lady, puts up an online regular deposit. The film’s pragmatism is not in instructing, but in alleviating issues by channelling innocence and following through on commitments.

MVS Murthy, Federal Bank’s chief marketing officer, stated that This is a continuation of Federal Bank’s Rishta Aap Se Hai, Sirf App Se Nahi template, in which the human yearning for a better life is fueled by the comfort of using Federal Bank’s smooth digital assets.