Taxes Applicable to Influencers

The income earned by influencers from social media platforms and other sources is counted under income from business. Many items of their income also require an audit. Therefore, it becomes necessary for them to file ITR and select the right regime between the old and the new. Choosing a regime depends on the income and investments performed by an individual in a year.

Goods and Services Tax (GST)

If the gross annual income of influencers exceeds Rs. 20 lakh, they are asked to pay GST on their income. Every state in India has their own distinct income slab for GST. For instance, in northeastern states, the income limit is Rs. 10 lakh.

Tax Deducted at Source (TDS)

If influencers bear non-monetary advantages of more than Rs. 20,000 in a financial year, then they suffer with a liability of 10% TDS.

Income Tax Slabs for Influencers

Below are listed the income tax slabs for influencers:

Old Tax Regime

• Rs 2.5 lakh: Nil
• Over Rs 2.5 lakh to Rs 5 lakh: 5%
• Over Rs 5 lakh to Rs 10 lakh: 20%
• Over Rs 10 lakh: 30%

New Tax Regime

• Upto 2,50,000: Nil
• From 2,50,001 to 5,00,000: 5%
• From 5,00,001 to 7,50,000: 10%
• From 7,50,001 to 10,00,000: 15%
• From 10,00,001 to 12,50,000: 20%
• From 12,50,001 to 15,00,000: 25%
• Above 15,00,000: 30%

ITR Forms Applicable to Influencers

Social media influencers are generally required to use the ITR-3 or ITR-4 form for filing their return.

• ITR-3: This form is filed by individuals and HUFs earning income from business or professional profits and gains.
• ITR-4 (Sugam): Social media influencers, if eligible to opt for the presumptive taxation scheme, can file ITR-4.